selling las vegas luxury real estate
Intensely targeted luxury market research
We devote intense attention to researching market activity and trends in upscale areas throughout Nevada to benefit our clients.
Geographic origin of buyers
We constantly seek out the most effective ways of bringing our spectacular properties to the attention of affluent buyers. Our marketing strategy is shaped by where our buyers come from. We analyze the origin of our buyers in every marketplace each quarter, then target our approach accordingly.
Our weekly report, Market Analytics, goes beyond a simple snapshot of market activity in an area. It helps us determine patterns and trends that may influence the buying decisions of our clients.
The report includes a straightforward graphic representation of the defining statistics of a particular marketplace. It also provides historical perspective in graphs that track trends over the last 24 months and sales history over the past four years.
Leverage inside connections
Well-established connections are essential in successfully marketing a luxury property. We maintain updated contact lists of active luxury agents throughout Nevada, across the country and around the world, and work with them to locate qualified buyers wherever they may be.
Our lists include:
Your home may be in Nevada. Your buyer may not
Our agents know what speaks to affluent buyers – and how to create a custom marketing plan for your property that captures their interest.
This sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces.
To find your buyers, we can advertise your property in the BHHS Nevada Properties Fine Homes International magazine, the Robb Report Exceptional Properties Magazine and many national and international publications.
The combined print and digital distribution of these magazines puts your home in front of 125,000 upper-tier buyers in 70 countries.